Digital Marketing Manager
The Digital Marketing Manager will lead the global digital presence, website strategy, and social media for Buckman. Responsibilities include managing integrated digital campaigns, marketing technology enablement, and optimizing performance through data and AI tools. The role requires experience in full-funnel campaigns, CRM integration, and performance reporting. This is an individual contributor role with global scope for digital brand management.
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Experience
5-10 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Digital Marketing Manager will lead the global digital presence, website strategy, and social media for Buckman. Responsibilities include managing integrated digital campaigns, marketing technology enablement, and optimizing performance through data and AI tools. The role requires experience in full-funnel campaigns, CRM integration, and performance reporting. This is an individual contributor role with global scope for digital brand management.
TAL's take
Stable, well-established company with clearly defined global scope for a mid-level digital marketing role.
The JD clearly delineates the scope, responsibilities, and technical requirements for a digital-first marketing role.
Must haves
- 5-10 years of progressive experience in digital marketing roles
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Proven experience managing corporate websites and full-funnel digital campaigns
- Hands-on experience with marketing automation platforms and CRM systems
- Strong project management skills
Tools and skills
About the company
Established industrial/chemical products company with global operations, not a high-growth tech native brand.