Content Strategist & Social Media Executive
YourfriendlyHR is seeking a creative Content Strategist & Social Media Executive to drive brand engagement for their B2B SaaS platform. You will be responsible for planning content calendars, managing LinkedIn and Instagram presence, and executing cross-platform social campaigns. The role requires foundational expertise in social media management tools and an ability to analyze performance metrics to optimize content strategy. This position offers a chance to build brand presence within a fast-growing startup environment.
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Experience
1-2 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
YourfriendlyHR is seeking a creative Content Strategist & Social Media Executive to drive brand engagement for their B2B SaaS platform. You will be responsible for planning content calendars, managing LinkedIn and Instagram presence, and executing cross-platform social campaigns. The role requires foundational expertise in social media management tools and an ability to analyze performance metrics to optimize content strategy. This position offers a chance to build brand presence within a fast-growing startup environment.
TAL's take
Standard entry-level marketing role at an early-stage startup with a clearly defined set of responsibilities.
The JD clearly defines responsibilities, platforms, and expectations for the content strategy and social media management function.
Must haves
- 1–2 years of hands-on experience in social media management and content strategy
- Strong understanding of LinkedIn marketing and Instagram/Facebook content trends
- Excellent written communication and copywriting skills
- Experience with tools like Canva, Buffer, Hootsuite, or Meta Business Suite
- Basic understanding of paid social media campaigns and analytics
Tools and skills
Nice to have: hubspot, mailchimp, notion, wordpress.
About the company
Unfamiliar company, default mid-tier.