Digital Marketing Manager
Point Perfect Technology Solutions is seeking a senior Digital Marketing leader to oversee demand generation, GTM strategy, and pipeline growth for their SaaS and Cybersecurity portfolio. The role involves managing end-to-end acquisition funnels, performance marketing campaigns, and marketing automation systems to drive revenue-aligned outcomes. The candidate will lead a team and define global marketing strategies for diverse markets including the US and UK. Success is measured by SQL growth, CAC optimization, and overall campaign ROI.
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Experience
10-13 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Point Perfect Technology Solutions is seeking a senior Digital Marketing leader to oversee demand generation, GTM strategy, and pipeline growth for their SaaS and Cybersecurity portfolio. The role involves managing end-to-end acquisition funnels, performance marketing campaigns, and marketing automation systems to drive revenue-aligned outcomes. The candidate will lead a team and define global marketing strategies for diverse markets including the US and UK. Success is measured by SQL growth, CAC optimization, and overall campaign ROI.
TAL's take
Solid senior-level role in a stable firm with clear revenue-generating responsibilities and leadership scope.
The JD clearly defines the marketing channel mix, GTM responsibilities, and success metrics for the SaaS domain.
Must haves
- 10-13 years in Digital Marketing
- Experience in IT Services or SaaS or Cybersecurity marketing
- Strong exposure to ABM, PLG & performance funnels
- Hands-on with Google Ads, LinkedIn Ads, SEO & automation tools
- Strong leadership & stakeholder management skills
Tools and skills
About the company
Established IT services and software provider, categorized as tier 2 due to lack of unicorn or global flagship status.
Posts mentioning Point Perfect Technology Solutions
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