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Category Development Manager

NestléSingaporePosted 20 May 2026

Nestlé Singapore is seeking a Category Development Manager to lead channel strategy and commercial planning. The role involves developing category and point-of-purchase strategies, shopper research, and integrated commercial planning. Candidates should have at least 5 years of commercial experience and proficiency in category management tools. This position reports within the commercial function and requires alignment with corporate quality and ethics standards.

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Experience

5+ years

Function

Business Development

Work mode

Onsite, Singapore

Company

Tier 2

What you will work on

Nestlé Singapore is seeking a Category Development Manager to lead channel strategy and commercial planning. The role involves developing category and point-of-purchase strategies, shopper research, and integrated commercial planning. Candidates should have at least 5 years of commercial experience and proficiency in category management tools. This position reports within the commercial function and requires alignment with corporate quality and ethics standards.

TAL's take

Quality 65/1005/5 clarityTier 2 company

Well-defined senior role at a major global FMCG company with clear strategic expectations.

The role provides a clear set of responsibilities and required skill sets typical for a category development manager.

Must haves

  • 5+ years business managerial experience in trade marketing, marketing, sales, or commercial functions
  • Demonstrated business planning and implementation skills
  • Strong communication and presentation skills
  • Financial awareness including P&L statement knowledge
  • Experience in category development and promotion management

Tools and skills

cmbpfmbpspacemanfoundation of strategic category marketingshopper insightstts strategy

About the company

Nestlé is a global FMCG leader, but does not fit the specific high-growth tech-tier criteria defined.

Posts mentioning Nestlé

New 20000 crore market just opened up

Nestlé’s baby food brands including Cerelac and Nido added sugar in the form of sucrose, in lower and lower-middle income countries including India — but not in the products sold in Europe or UK, according to a report by Swiss investigative organisation Public Eye and International Baby Food Action Network (IBFAN). The research was conducted at a lab in Belgium, and examined Nestlé’s baby food products from Asia, and Africa branded as Cerelac, Nido, Mucilon and Dancow. These contained an average of 3 grams per serving, and in some cases up to 6 grams. Similar products tested in the European markets showed no added sugar. A Nestlé India spokesperson has attested that the company has reduced the sugar content in the baby product portfolio by 30% over the past five years, NDTV reported. In 2022, the sales on these products exceeded Rs.20,000 crore in India alone. Nestlé has been under the scanner in the past for similar violations in several African countries. Reports from the 1970s raised the alarms on their unethical marketing practices in an effort to push artificial feeding over breastfeeding.

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