Performance Marketing Executive - Content (Telugu)
Lokal is a discovery and access platform for Tier-2/3 India, managing a suite of verticalized apps. This performance marketing role involves managing end-to-end digital campaigns, including creative strategy, ad script writing, and performance tracking. Candidates will handle high-volume creative testing and optimization to drive user acquisition. The position requires strong data analysis and cross-functional collaboration with design teams.
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Experience
1-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lokal is a discovery and access platform for Tier-2/3 India, managing a suite of verticalized apps. This performance marketing role involves managing end-to-end digital campaigns, including creative strategy, ad script writing, and performance tracking. Candidates will handle high-volume creative testing and optimization to drive user acquisition. The position requires strong data analysis and cross-functional collaboration with design teams.
TAL's take
Solid mid-stage startup role with high ownership and clear growth objectives in the Bharat tech space.
Very clear responsibilities focused on content-led performance marketing with defined KPIs and operational cadence.
Salaries at Lokal
18.0 LPA average
Based on 17 Grapevine salary entries for Lokal.
Product Management
0 - 2 years | 17
15 LPA average
Range: 15 - 15 LPA
Other roles
0 - 2 years | 17
7 LPA average
Range: 4 - 12 LPA
Operations
2 - 4 years | 17
16 LPA average
Range: 16 - 16 LPA
Engineering
2 - 4 years | 17
21 LPA average
Range: 21 - 21 LPA
Must haves
- 1-3 years experience in performance or growth marketing
- Hands-on experience with Meta Ads and Google Ads
- Strong copywriting skills in English and Telugu
- Understanding of CAC, ROAS, CPI, and CTR
- Experience working with creative and video teams
Tools and skills
About the company
Funded startup with a clear niche in the Bharat-focused app market, though not a top-tier unicorn.
Posts mentioning Lokal
Hello, can Hyderabad locals help with a question: Are shops/businesses closed during Holi in Hyderabad? Will PG hunting be an issue?
Do Lokal provide Full time opportunity to their interns?
Recently, I got a call from Lokal for their Android Intern + FTE role. They said that after successfully completing the internship, they might give a Full time opportunity based on performance. But I heard from few of my friends that Lokal doesn't provide any Full time opportunity even if someone performs well during the internship period. I'm not sure if it's true, can anyone confirm this?
Work culture at Lokal.app
Would like to know anything regarding how is the environment and what it is like to work at Lokal. - How approachable is the higher mgmt - WFH vs WFO - How strict is jt regarding work timings - Any other information that can help anyone who wants to join