Senior performance marketing manager
Famyo is a premium character-led kids' essentials brand looking for a performance marketing manager to scale their D2C presence. The role involves managing Meta and Google ad accounts, optimizing funnels, and driving growth metrics like ROAS and CAC. The candidate will work on creative strategy, A/B testing, and landing page conversion optimization. This is an execution-heavy role requiring strong analytical skills in a fast-growing startup environment.
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Experience
4-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Famyo is a premium character-led kids' essentials brand looking for a performance marketing manager to scale their D2C presence. The role involves managing Meta and Google ad accounts, optimizing funnels, and driving growth metrics like ROAS and CAC. The candidate will work on creative strategy, A/B testing, and landing page conversion optimization. This is an execution-heavy role requiring strong analytical skills in a fast-growing startup environment.
TAL's take
Clear performance marketing ownership at a D2C startup with well-defined metrics, though the company is early-stage.
The JD is highly specific regarding channels (Meta/Google), responsibilities (creative briefs, CRO), and expected metrics (ROAS, CAC).
Must haves
- 4–8 years of hands-on performance marketing experience
- Proven track record scaling revenue profitably
- Strong experience with Meta Ads and Google Ads
- Strong experience in conversion optimisation
- Strong experience in analytics and attribution
- Comfortable owning large budgets and growth targets
Tools and skills
Nice to have: marketplace ads, quick commerce.
About the company
Early-stage consumer D2C brand, does not meet criteria for Tier 1.
Posts mentioning Famyo
Cracked an offer > $60k
( Not a big fancy offer, average offer for 4 years of experience in Non FAANG ) Resources I recommend for interview prep Coding - Leetcode - GeeksForGeeks (self-paced course by Sandeep Jain is good ) - TechInterviewHandbook ( https://www.techinterviewhandbook.org/ ) System design - Grokking the system design - Alexxu - DDAT ( Currently reading ) Ignore any other famous names like Gaurav Sen and Real Engineering, they are just meh. Gaurav Sen's course felt like he never really designed any system. Too much useless theory and he himself looks a lot confused in the course. Real Engineer is all marketing. Not worth 40k for a course. You can use that to buy a lot of ( books resources + mock interviews ). His pricing strategy of course is what to buy next in his house. LLD - refactoring guru
Meta laying off popular folks?
There are several threads here that people say their role was impacted and they were laid off. The latest one was Jane Wong, who is a celebrity type person and worked at IG and Threads and she posted on Threads saying she is laid off. She is famous for her security research and finding bugs and new test and hidden features in products (before joining Meta) and she was in Forbes 30 under 30 list. She would be the last person that comes to mind for being laid off. Source: https://www.threads.net/@wongmjane/post/DBMuvFvTw8H
Thinking of starting a Patties/Puff Stall on weekends in HSR Layout
This is basically a Customized Patties/Puff filled with some sauces, onion and bhujia. Has anyone tried anything like these before. This is mostly famous in some parts of rajasthan like Kota, Jaipur, Alwar, Bharatpur, etc. Would you be interested in having this?