Creative and UGC Lead(CoFounder/Partner Role)
SocialTribe.co is seeking a Creative and UGC Lead to own the end-to-end creative vertical for a boutique agency. The role focuses on performance-driven ad strategy, including scriptwriting, creator management, and AI-driven workflow building. You will be expected to ship high volumes of ad concepts while optimizing for CPA, CTR, and ROAS. After one year, the role offers a potential path to equity as a partner/co-founder.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
SocialTribe.co is seeking a Creative and UGC Lead to own the end-to-end creative vertical for a boutique agency. The role focuses on performance-driven ad strategy, including scriptwriting, creator management, and AI-driven workflow building. You will be expected to ship high volumes of ad concepts while optimizing for CPA, CTR, and ROAS. After one year, the role offers a potential path to equity as a partner/co-founder.
TAL's take
Clear performance-focused role with potential equity upside, but lacks defined compensation history and is a boutique agency.
Extremely clear output expectations, KPI-driven, and specific process ownership defined.
Watchouts
- founder led role
- sacrifice a bit for the immediate future
- rollercoaster
Must haves
- Strong performance marketing metrics understanding
- Proven high-converting ad script writing
- UGC creator management experience at scale
- Deep Meta and TikTok ads ecosystem knowledge
- Ability to link creative decisions to CAC, CTR, and CVR
Tools and skills
Nice to have: motion, premiere pro, capcut, foreplay, adspy.
About the company
Boutique agency, does not meet criteria for tier 1 global or India flagship status.