Global Digital Content and Social CoE Lead
The Global Digital Content and Social CoE Lead at Avolta will define and execute a unified strategy across CRM, social media, and digital content. This leadership role focuses on driving customer engagement, loyalty, and lifecycle management within the Digital and Loyalty function. The candidate will manage cross-functional teams, leverage Salesforce Marketing Cloud, and drive data-driven personalization. The role requires extensive experience in B2C environments and global strategy execution.
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Experience
10+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Global Digital Content and Social CoE Lead at Avolta will define and execute a unified strategy across CRM, social media, and digital content. This leadership role focuses on driving customer engagement, loyalty, and lifecycle management within the Digital and Loyalty function. The candidate will manage cross-functional teams, leverage Salesforce Marketing Cloud, and drive data-driven personalization. The role requires extensive experience in B2C environments and global strategy execution.
TAL's take
Senior global leadership role at a well-established global company, though company is not a pure-play tech brand.
Very well-defined responsibilities, clear functional domains (CRM, social, content), and explicit leadership requirements.
Must haves
- 10+ years experience in global CRM, social media, and digital content strategies
- Experience in B2C industries such as retail, travel, or hospitality
- Expertise in CRM lifecycle management, personalization, and data-driven optimization
- Hands-on experience with Salesforce Marketing Cloud
- Familiarity with CDPs, marketing automation, and content management systems
Tools and skills
About the company
Avolta is a global travel retail company; while large, it is not a traditional tech-first firm, placing it in tier 2.