Head of Digital Marketing
Signify is looking for a Head of Digital Marketing to lead omnichannel strategies across Greater India, focusing on growth and customer engagement. The role involves managing digital campaigns across OTT, social, and paid media, while leveraging AI and analytics tools for optimization. You will own the digital budget, ensure brand consistency, and manage cross-functional teams. This position requires deep expertise in digital marketing platforms and a proven ability to deliver high-impact ROI-driven campaigns.
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Experience
9-15 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Signify is looking for a Head of Digital Marketing to lead omnichannel strategies across Greater India, focusing on growth and customer engagement. The role involves managing digital campaigns across OTT, social, and paid media, while leveraging AI and analytics tools for optimization. You will own the digital budget, ensure brand consistency, and manage cross-functional teams. This position requires deep expertise in digital marketing platforms and a proven ability to deliver high-impact ROI-driven campaigns.
TAL's take
Solid director-level role in an established global company, with a clearly defined scope and required skill set.
The JD is extremely well-defined with clear responsibilities, KPIs, and a specific technology stack requirements.
Salaries at Signify
16.4 LPA average
Based on 5 Grapevine salary entries for Signify.
Other roles
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Product Management
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Engineering
10 - 12 years | 16
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Must haves
- 9-15 years of experience in digital marketing
- Experience with eCommerce platforms and digital strategy development
- Master’s degree in marketing, Business, or a related field
- Proven track record of managing cross-functional teams
- Google Analytics Certification or equivalent
- Deep understanding of specified digital marketing and analytics tools
Tools and skills
About the company
Global lighting company with strong digital presence, but does not meet criteria for Tier 1 tech/engineering branding.
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