Regional Marketing Executive
XM is seeking a Regional Marketing Executive to lead marketing strategies across Central Asia, with a specific focus on the Azerbaijan market. The role involves defining country-specific strategies, executing demand generation campaigns, and supporting market research efforts. Candidates must have at least three years of experience, native Azeri proficiency, and strong digital marketing and analytical skills. This position is based in Dubai and offers an opportunity to work in a fast-paced international environment.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
3+ years
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
XM is seeking a Regional Marketing Executive to lead marketing strategies across Central Asia, with a specific focus on the Azerbaijan market. The role involves defining country-specific strategies, executing demand generation campaigns, and supporting market research efforts. Candidates must have at least three years of experience, native Azeri proficiency, and strong digital marketing and analytical skills. This position is based in Dubai and offers an opportunity to work in a fast-paced international environment.
TAL's take
Solid international marketing role for a known financial services brand, though scope is standard for the region.
Well-defined responsibilities focused on market expansion in Central Asia with clear language and professional requirements.
Must haves
- Degree in marketing, advertising, communications or business
- Minimum 3 years of experience in a similar role
- Native Azeri speaker
- Very good knowledge of English
- Solid knowledge of marketing analytics and metrics
- Strong digital marketing skills
Tools and skills
Nice to have: project management.
About the company
Established international financial services company with a recognized presence.
Posts mentioning XM
The Ultimate Guide to Product Metrics (free links)
1. Frameworks: - AARRR (Pirate) Metrics - North Star Framework 101 (12 pages, PDF) - Google HEART framework 2. Techniques: - Cohort Analysis - Funnel Analysis - Customer Segmentation 3. Types of metrics: - Vanity vs. actionable metrics - Qualitative vs. quantitative metrics - Exploratory vs. reporting metrics - Lagging vs. leading metrics 4. What makes a good metric? - A good metric is understandable - A good metric is comparative - A good metric is a ratio or rate - A good metric is behavior-changing 5. The Ultimate List of Product Metrics (7 pages, PDF): - Acquisition Metrics - Activation Metrics - Engagement Metrics - Retention Metrics - Revenue Metrics - Referral Metrics 6. Recommended books: - Lean Analytics by Alistair Croll and Ben Yoskovitz - Product Analytics by Joanne Rodrigues - Data Science for Business by Foster Provost and Tom Fawcett —— An interactive mind map with all links (free): xmind.ai/share/SdTRR4Wt —— Selected links: - North Star Framework 101 (12 pages, PDF): theproductcompass.tech/ns-101pdf - The Ultimate List of Product Metrics (7 pages, PDF): theproductcompass.tech/metrics
"HOLISTIC GROWTH"
People who are okay working extra hours for “holistic” growth, don’t realize they just ruin the whole environment. Watch this y'll and let that sink in... https://youtu.be/XMptxMtXCI0?si=BuuFUJBkhlmGtekH
Paytm (One 97 communication limited) distances itself from Paytm Payments Bank Limited
As per latest press release OCL, will completely move its services to other bank and will only bank with other bank. Cutting ties with their own subsidiary is something which is unheard of. I am sure paytm payments bank will be back after some cool off period and some fines. I guess this is all done to manage their stocks 📉 https://www.bseindia.com/xml-data/corpfiling/AttachLive/02a4a3a1-8cc0-4cde-a35f-d4f70ca98377.pdf