Marketing Specialist - Accounts
TestMu AI is hiring a Marketing Specialist to lead account-based marketing programs for enterprise clients. The role focuses on strategic account penetration, multi-channel campaign execution, and cross-functional collaboration with Sales teams. Candidates will manage messaging for technical audiences and leverage CRM data to drive pipeline generation. The position requires strong expertise in ABM tactics and sales-marketing alignment.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
TestMu AI is hiring a Marketing Specialist to lead account-based marketing programs for enterprise clients. The role focuses on strategic account penetration, multi-channel campaign execution, and cross-functional collaboration with Sales teams. Candidates will manage messaging for technical audiences and leverage CRM data to drive pipeline generation. The position requires strong expertise in ABM tactics and sales-marketing alignment.
TAL's take
Solid role within a defined domain, clearly focused on ABM strategies at a recognized industry company.
The JD is highly specific regarding core responsibilities split by percentage, targeting ABM strategies and sales alignment.
Must haves
- Design and execute account-based marketing programs for global enterprise accounts
- Prioritize high-value accounts in collaboration with Sales
- Develop use-case-driven narratives for technical enterprise buyers
- Partner with Account Executives and SDRs on outreach strategies
- Leverage intent data and CRM insights
Tools and skills
About the company
Established company in the testing/AI space, operating as a mid-tier entity.