Head of Performance Marketing and Growth
The Reliable Jobs is seeking a Head of Performance Marketing and Growth to lead customer acquisition and revenue growth for their fintech platform. The role involves defining growth strategy, managing budgets across paid and organic channels, and optimizing key performance metrics like CAC/LTV. The successful candidate will build and mentor a high-performing team while collaborating with product and data functions. This is a strategic leadership position requiring extensive experience in performance marketing and marketing technology.
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Experience
12+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Reliable Jobs is seeking a Head of Performance Marketing and Growth to lead customer acquisition and revenue growth for their fintech platform. The role involves defining growth strategy, managing budgets across paid and organic channels, and optimizing key performance metrics like CAC/LTV. The successful candidate will build and mentor a high-performing team while collaborating with product and data functions. This is a strategic leadership position requiring extensive experience in performance marketing and marketing technology.
TAL's take
Solid director-level role in the fintech sector with clear strategic and leadership responsibilities, though the company is not a major brand.
The role has a very clear scope, defined responsibilities, and specific platform requirements.
Must haves
- 12+ years of experience in performance marketing and growth
- Leadership exposure
- Expertise in Apple Ads, Google Ads, and Meta Business Suite
- Experience with analytics, attribution, and experimentation
- Track record of scaling acquisition while improving CAC/LTV
- Strong analytical and strategic thinking skills
Tools and skills
About the company
unfamiliar company, default mid-tier
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