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Performance Marketing Executive - Content (Malayalam)

LokalBengaluru, Karnataka, IndiaPosted 19 May 2026

Lokal is a discovery and access platform serving Tier-2/3 India through a house of focused apps. This role involves managing end-to-end performance marketing, including ad creation, scriptwriting, and performance optimization for multiple products. The hire will be responsible for briefing creative teams, running A/B tests, and scaling successful campaigns. This is a high-ownership position providing significant exposure to leadership.

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Experience

1-3 years

Function

Marketing

Work mode

Onsite, India

Company

Tier 2

What you will work on

Lokal is a discovery and access platform serving Tier-2/3 India through a house of focused apps. This role involves managing end-to-end performance marketing, including ad creation, scriptwriting, and performance optimization for multiple products. The hire will be responsible for briefing creative teams, running A/B tests, and scaling successful campaigns. This is a high-ownership position providing significant exposure to leadership.

TAL's take

Quality 60/1005/5 clarityTier 2 company

Solid role at a well-backed growth-stage company with high ownership expectations.

The JD provides a very clear, specific breakdown of tasks, responsibilities, and expected outcomes.

Salaries at Lokal

18.0 LPA average

Based on 17 Grapevine salary entries for Lokal.

View all salaries

Product Management

0 - 2 years | 17

15 LPA average

Range: 15 - 15 LPA

Other roles

0 - 2 years | 17

7 LPA average

Range: 4 - 12 LPA

Operations

2 - 4 years | 17

16 LPA average

Range: 16 - 16 LPA

Engineering

2 - 4 years | 17

21 LPA average

Range: 21 - 21 LPA

Must haves

  • 1-3 years of experience in performance marketing content or growth marketing
  • Hands-on exposure to Meta Ads and Google Ads campaigns
  • Strong copywriting skills
  • Understanding of performance metrics like CAC, ROAS, CPI, CTR
  • Experience working with creative and video teams
  • Data-driven mindset with strong analytical skills

Tools and skills

meta adsgoogle adscopywritingperformance metrics analysis

About the company

Funded startup with a strong focus on Tier-2/3 India markets, backed by Y Combinator and others.

Posts mentioning Lokal