Digital Marketing Manager
Ivy Homes is a prop-tech platform focused on the resale real estate market. This role involves end-to-end management of digital acquisition channels, including paid search, social, and property marketplaces like Magicbricks and Housing.com. The hire will focus on scaling lead generation while optimizing conversion funnels and collaborating with sales and product teams. It is a high-ownership position ideal for someone with performance marketing experience in high-ticket categories.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Ivy Homes is a prop-tech platform focused on the resale real estate market. This role involves end-to-end management of digital acquisition channels, including paid search, social, and property marketplaces like Magicbricks and Housing.com. The hire will focus on scaling lead generation while optimizing conversion funnels and collaborating with sales and product teams. It is a high-ownership position ideal for someone with performance marketing experience in high-ticket categories.
TAL's take
Clear, well-defined performance marketing role in a growing prop-tech startup with meaningful ownership.
The JD clearly defines specific responsibilities across performance marketing, marketplace management, and analytics with specific platform examples.
Must haves
- 3-6 years of experience in digital/performance marketing
- Hands-on experience with Meta Ads and Google Ads
- Experience managing classifieds/marketplace platforms
- Strong understanding of lead generation funnels
- High ownership mindset
Tools and skills
Nice to have: crm tools, lead management systems.
About the company
Established prop-tech startup, not a tier-1 flagship company.
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