Head of Content Marketing (SaaS)
Logbase is a high-growth SaaS company based in Coimbatore seeking a Head of Content Marketing to lead their organic growth strategy. The role involves managing a content team and architecting content funnels optimized for Generative Engine Optimization (GEO) and traditional SEO. Candidates must demonstrate deep experience with SaaS metrics and a proven track record of content-led growth. This is a strategic leadership position focused on driving MQLs and organic pipeline.
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Experience
5+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Logbase is a high-growth SaaS company based in Coimbatore seeking a Head of Content Marketing to lead their organic growth strategy. The role involves managing a content team and architecting content funnels optimized for Generative Engine Optimization (GEO) and traditional SEO. Candidates must demonstrate deep experience with SaaS metrics and a proven track record of content-led growth. This is a strategic leadership position focused on driving MQLs and organic pipeline.
TAL's take
Solid tier-2 role with clear strategic leadership responsibilities and defined KPIs for an established product-focused company.
The JD provides a very clear mission, specific focus on GEO/SEO, and concrete team management expectations.
Must haves
- 5+ years of experience leading content teams in SaaS
- Proven expertise in Generative Engine Optimization (GEO) and SEO
- Deep understanding of SaaS metrics
- Ability to turn merchant pain points into content frameworks
- Comprehensive portfolio or case study
Tools and skills
About the company
Logbase is a growing SaaS company with established Shopify apps and a global customer base.