Senior Specialist - B2B Growth Marketing
Wood Mackenzie is seeking a New Logo Campaign Specialist to join their B2B Growth Marketing team in Gurugram. The role involves strategizing, executing, and optimizing full-funnel global campaigns to drive new customer acquisition. The candidate will collaborate across teams to manage email, paid social, and SEM while tracking KPIs like MQLs and pipeline contribution. Candidates should have 4-6 years of experience in demand generation and proficiency in sales/marketing tech stacks.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Wood Mackenzie is seeking a New Logo Campaign Specialist to join their B2B Growth Marketing team in Gurugram. The role involves strategizing, executing, and optimizing full-funnel global campaigns to drive new customer acquisition. The candidate will collaborate across teams to manage email, paid social, and SEM while tracking KPIs like MQLs and pipeline contribution. Candidates should have 4-6 years of experience in demand generation and proficiency in sales/marketing tech stacks.
TAL's take
Stable, established global company with a clearly defined growth marketing role within a B2B context.
The JD provides a very clear scope, specific responsibilities, and defined success metrics typical of a growth marketing role.
Salaries at Wood Mackenzie
11.6 LPA average
Based on 1 Grapevine salary entries for Wood Mackenzie.
Other roles
2 - 4 years | G8
11 LPA average
Range: 11 - 11 LPA
Must haves
- 4-6 years of B2B marketing experience
- Experience planning and executing lead generation campaigns
- Understanding of digital marketing channels and campaign metrics
- Familiarity with marketing and sales tech stacks like Pardot and Salesforce
- Ability to develop campaign briefs and coordinate across teams
Tools and skills
About the company
Established global analytics firm serving energy and natural resources sectors.
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What did I get done this week
Bootstrapped startup founder in late 20s - Deployed a ML model with 92% accuracy primarily because we have labelled data. - Send a renewal proposal to our highest paid customer to triple the ACV. Stressing if they might not be renewing it altogether. - Explored 2 new product use cases. Hypothesis holds true but some more digging is required. - Total 5-6 customer conversations, less IMO, should be more. - Raised invoices, set-up gcp, did CS all along and coded some random shit. P.s. A non engineer grad Personal front - Played badminton 3/5 days, not great IMO - Became a therapist to 3 friends out of which 1 cried. Still dunno why he cried, rest 1 had resigned and came straight to chat. Another one is ranting for a while now. - Amazing mental health. Touch wood, some random anxiety busts, super short lived and easy to navigate. All in all, I could have done more, and I should be doing more. A lot of misses as well.