Manager - Demand Generation
Duratuf Products is seeking a Demand Generation Manager to lead B2B pipeline growth in an industrial safety context. The role involves managing performance marketing campaigns across major ad platforms and optimizing MQL-to-SQL conversion funnels. The candidate must possess strong experience in CRM management, marketing automation, and budget optimization. The position requires a data-driven approach to tracking ROI and close alignment with the sales team.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Duratuf Products is seeking a Demand Generation Manager to lead B2B pipeline growth in an industrial safety context. The role involves managing performance marketing campaigns across major ad platforms and optimizing MQL-to-SQL conversion funnels. The candidate must possess strong experience in CRM management, marketing automation, and budget optimization. The position requires a data-driven approach to tracking ROI and close alignment with the sales team.
TAL's take
Solid mid-level marketing leadership role with clear performance-based responsibilities in a B2B industrial context.
The JD is highly specific regarding B2B pipeline expectations, required platforms, and functional outcomes.
Must haves
- 5-8+ years in demand generation or performance marketing
- B2B industrial, safety, or manufacturing experience
- Hands-on execution of Google, Meta, and LinkedIn Ads
- Proven ownership of MQL or pipeline contribution targets
- CRM fluency and marketing attribution dashboarding
- Funnel design and MQL-to-SQL conversion optimization
Tools and skills
Nice to have: zoho marketing automation.
About the company
Established industrial products company, treated as tier 2 due to lack of global/flagship engineering brand status.