Digital Marketing Manager
PRM Digital is seeking a Digital Marketing Manager to own their end-to-end marketing strategy and demand generation initiatives. The role involves managing integrated campaigns, driving SEO and search visibility, and leveraging generative AI to scale content production. The candidate will be responsible for tracking ROI and performance metrics to deliver actionable business insights. This is a hands-on, strategic position requiring collaboration across brand and regional teams.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
PRM Digital is seeking a Digital Marketing Manager to own their end-to-end marketing strategy and demand generation initiatives. The role involves managing integrated campaigns, driving SEO and search visibility, and leveraging generative AI to scale content production. The candidate will be responsible for tracking ROI and performance metrics to deliver actionable business insights. This is a hands-on, strategic position requiring collaboration across brand and regional teams.
TAL's take
Solid tier-2 agency role with clear, well-scoped responsibilities and defined expectations.
The JD clearly delineates strategy, search, analytics, and AI-led workflows with a reasonable number of responsibilities.
Must haves
- MBA in Marketing in relevant field
- 3-5 Years Experience in Digital Marketing
- Architect and execute integrated digital campaigns
- Drive demand generation across paid, organic, and owned channels
- Own SEO/GEO strategy
- Integrate AI tools into campaign planning and content creation
Tools and skills
About the company
Unfamiliar company, default mid-tier assigned as a professional services/digital agency.