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OnsiteMid Levelecommerce

Customer Relationship Management Specialist

BLiveBengaluru, Karnataka, IndiaPosted 20 May 2026

BLive is seeking a CRM Manager to lead customer lifecycle management, engagement, and retention strategies. The role involves designing multi-channel nurture journeys, optimizing conversion funnels, and managing automated campaigns using tools like Clevertap or MoEngage. You will work cross-functionally with sales and operations to improve key customer metrics like NPS and churn. This position requires a data-driven approach to segmentation and campaign performance management.

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Experience

4-7 years

Function

Marketing

Work mode

Onsite, India

Company

Tier 2

What you will work on

BLive is seeking a CRM Manager to lead customer lifecycle management, engagement, and retention strategies. The role involves designing multi-channel nurture journeys, optimizing conversion funnels, and managing automated campaigns using tools like Clevertap or MoEngage. You will work cross-functionally with sales and operations to improve key customer metrics like NPS and churn. This position requires a data-driven approach to segmentation and campaign performance management.

TAL's take

Quality 55/1005/5 clarityTier 2 company

Well-defined mid-level role in a startup, clear functional scope, but company is less established.

Very clear scope, specific responsibilities, and defined CRM tools.

Must haves

  • 4-7 years of experience in CRM, lifecycle marketing, or growth roles
  • Strong understanding of customer journeys and engagement funnels
  • Hands-on experience with CRM tools like Zoho, Clevertap, MoEngage, or HubSpot
  • Data-driven mindset with strong analytical and problem-solving skills
  • Ability to work cross-functionally in a fast-paced startup environment

Tools and skills

zohoclevertapmoengagehubspot

About the company

unfamiliar company, default mid-tier

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