Content Writer
This role involves developing and scaling a comprehensive multi-channel content strategy for 1Weather, a platform within InMobi Group. The candidate will lead content initiatives across text, video, and audio formats while leveraging AI tools to optimize production and distribution. Responsibilities include roadmap management, performance analytics, and cross-functional collaboration with product and marketing teams. The ideal hire will build scalable systems to enhance brand engagement and operational efficiency.
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Experience
4+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 1
What you will work on
This role involves developing and scaling a comprehensive multi-channel content strategy for 1Weather, a platform within InMobi Group. The candidate will lead content initiatives across text, video, and audio formats while leveraging AI tools to optimize production and distribution. Responsibilities include roadmap management, performance analytics, and cross-functional collaboration with product and marketing teams. The ideal hire will build scalable systems to enhance brand engagement and operational efficiency.
TAL's take
Strong tier-1 company brand with a well-defined and modern role focused on AI-driven content strategy.
The JD provides a very clear scope of responsibilities, specific focus on AI integration, and well-defined KPIs.
Must haves
- Minimum 4 years of experience in content strategy, brand marketing, or media
- Proven experience leading multi-format content initiatives
- Strong analytical mindset
- Experience leveraging AI tools for content creation and workflow automation
- Excellent storytelling and editorial skills
Tools and skills
About the company
InMobi is a well-established global tech company and a prominent name in the Indian mobile advertising ecosystem.
Posts mentioning InMobi Advertising
Inmobi fires 200
Inmobi fired 200 employees for cost cutting measures.
InMobi Eyes $10 Billion Valuation in 2025 India IPO
- InMobi is planning an IPO in India next year, targeting a $10 billion valuation, sources told TechCrunch. - The firm, currently domiciled in Singapore, will shift to India and list at the group level, including its advertising arm and Glance. - InMobi expects to generate over $700 million in annual revenue by March and has raised less than $300 million to date. - Founded in 2007, InMobi was the first Indian unicorn and now serves major clients like Mastercard, Samsung, and Coca-Cola. - Glance, a subsidiary, is piloting in the U.S. and plans to launch a generative AI-powered version to enhance user experience and drive commerce. Source: Techcrunch
Wth is this Glance AI
Why are they marketing it so much that it's revolutionary? Never opened it post using it once. What do you guys think? Look at these folks at Inmobi man XD