Assistant Manager - Offline Marketing
Liquify is seeking an execution-oriented Assistant Manager for their offline marketing initiatives in Ahmedabad. The role involves end-to-end planning and execution of events, society activations, and media campaigns to drive brand visibility and lead generation. You will be responsible for managing vendor relationships and tracking ROI metrics within a defined marketing budget. The ideal candidate has strong operational experience and a data-driven approach to marketing.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Liquify is seeking an execution-oriented Assistant Manager for their offline marketing initiatives in Ahmedabad. The role involves end-to-end planning and execution of events, society activations, and media campaigns to drive brand visibility and lead generation. You will be responsible for managing vendor relationships and tracking ROI metrics within a defined marketing budget. The ideal candidate has strong operational experience and a data-driven approach to marketing.
TAL's take
Solid tier-2 company with a well-defined operational role, though the compensation package is quite low for the stated experience level.
The JD provides very clear operational responsibilities, specific performance metrics, and a well-defined scope of work.
Must haves
- 3-5+ years experience in offline marketing, events, or activations
- Strong event management, execution, and on-ground operational skills
- Excellent vendor management and sharp negotiation abilities
- Solid understanding of offline media planning
- Data-driven mindset for performance tracking and ROI optimization
- Bachelor's degree in Marketing, Business, or related field
Tools and skills
About the company
Liquify appears to be an established product company but lacks flagship status or widespread global eng brand recognition.