CosmicPanda
CosmicPanda

Working For An EdTech AMA

Working for one of the leading EdTech platforms. Ever wondered what goes on here or want to know things from the other side AMA and I’ll try answering as much as I can.

27mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
QuirkyBoba
QuirkyBoba
Porter27mo

Do you believe edtech companies are effective? Most of them end up selling shit to poor parents

CosmicPanda
CosmicPanda

See EdTech companies do have effective programs as well. Not all programs are how it is perceived in public opinion.

Even here at Upgrad we’ve had students who have managed to upskill themselves and move onto better careers which would’ve been difficult otherwise.

The counsellor you get should be someone who actually understands your profile and your requirements and helps you based on that. Always do your own research before getting into something.

So yeah EdTechs are not just selling gold wrapped shit to people. It will definitely change the education sector with time and by then only the good ones will survive.

SleepyNugget
SleepyNugget
Amazon27mo

Woah great reply

PrancingNarwhal
PrancingNarwhal
Swiggy27mo

How does upgrad make money by placing students? If they take a percentage of CTC then how much do they take from the company? I want to know about this sector in particular in depth. Happy to connect

CosmicPanda
CosmicPanda

Nah UpGrad doesn’t make money out of placing students. We don’t take a cut from their CTC’s or from the company hiring them.

The concept is that companies need people who not only have a degree anymore but they want someone who’s got a kind of practical knowledge or have upskilled themselves as per industry requirements. Besides these courses have been designed with their help as well.

So the EdTech companies are able to provide students with job opportunities and for the company the benefit is that they get employees who are better than what they get from regular recruitment drives.

If you want to know more in depth about this or anything related to do it definitely reach out and I’ll try and help as much as I can or connect you to people who will be able to.

PrancingNarwhal
PrancingNarwhal
Swiggy27mo

How do I reach out to you ?

WigglyBanana
WigglyBanana

Hey, thanks so much for doing this

Have been always curious about Upgrad’s primary business What kind of courses make the most amount of money for the company?

Do people do it for outcomes or certificates?

CosmicPanda
CosmicPanda

No issues. I like talking to people 🙌🏾

UpGrad has many verticals now so each vertical has a different objective. However the primary focus is on the courses for working professionals which are in collaboration with universities within India and abroad.

Coming to the reason why people do it , there are people who do it for a certification or degree while others are more focused on the placement side of things or career growth. So depending on the need the counsellors would be suggesting the right program for them.

DerpyWalrus
DerpyWalrus

I got to know that upGrad had a internal financial scam & finance vertical is fired? Is it true?

CosmicPanda
CosmicPanda

My knowledge on this particular incident is very limited. I’ve also heard this story but at this time I cannot verify this.

DerpyWalrus
DerpyWalrus

From which team are you? Is it content? My friend is in delivery & have heard that situation is so bad that Teacher/TAs haven't been paid since aug.

DerpyQuokka
DerpyQuokka

Do LLMs like Chat GPT (and the upcoming race to make even better models) worry you? Or are you planning on moving into the same space. It would make sense in my opinion. At least to start with investing in R&D? Is that planned?

CosmicPanda
CosmicPanda

End of the day you still need people who have an idea on how things work for them to even operate LLMs like Chat GPT to the extent that would make education obsolete.

Technology will always progress and make things easier and that’s how it has been and always will be. However behind the tech there has to be a team of human beings who are able to make use of it.

DerpyQuokka
DerpyQuokka

Yea. It’s definitely not binary - only human/only AI. The question was whether there are any plans to integrate this tech in any way. I’m guessing that visibility would lie with the founders and board at this point.

CosmicMuffin
CosmicMuffin
Amazon27mo

Wouldn't youtube eventually eat up this space (especially, non-certification or degree courses)? How's the industry reacting to their recent Ed tech push?

CosmicPanda
CosmicPanda

Currently YouTube will not be able to affect EdTech platforms. I agree if someone wants to do a non certification or non placement course to improve their knowledge they can do it from there but once again it’s unstructured learning and there’s no proper support system in place.

When you do a course from an EdTech platform you get access to all that and much more.

As of now we’re not really worried about it. As people in general need a proper system in place and continuous monitoring and evaluations to not only guide them but also to motivate them.

PeppyBagel
PeppyBagel

How do you see khan academy vs your content. In long term do you plan specialized training areas

CosmicPanda
CosmicPanda

It’s a good platform to learn from as well. They’ve got good content and to be very honest the better the competition gets the more quality is available in the industry which also help us in a way to grow and develop our programs. Moreover it helps the EdTech ecosystem in general which will help with how the public perceive online education in the coming years as well.

Here at UpGrad we do plan on focusing on our flagship programs which have helped our learners tremendously and are introducing new programs as times goes so that we can keep educating people as well as ourselves on what exactly will help people to transition into better careers.

PeppyBagel
PeppyBagel

What all third party data you buy to acquire customers.

CosmicPanda
CosmicPanda

We use various sources to generate our leads. We have leads that search us up online , through our ads, Facebook ads and we collaborate with certain ad agencies to get leads. We don’t cold call anyone. Only the people that are interested and fill in their details get called by our counsellors.

BouncyBiscuit
BouncyBiscuit

Why do you want to just sell your courses ? I am sick of your ads

CosmicPanda
CosmicPanda

Just like every other company in the world even we have to advertise to the public. I know we’re all annoyed by ads but it’s something which is vital for a business.

For why we want to sell our courses it’s what we’re here for. To help educate the people who want to upskill and advance in their professional lives.

CosmicBagel
CosmicBagel

As a marketing enthusiast, my questions are going to around it

1 What's your average CAC and CPL for your best moving program

2.Are fb ads worth it for a 2+ lakh rupee program? Have seen you guys running it. What does the lead quality like

  1. How effective has YouTube and Blogs have been in generating leads for your courses ?
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