Middle-class shrinking in India, clearly seen through Nestle's market data. Their CEO literally says they're operating in "two Indias."
Premium products thriving while basic goods struggle. This is showing growing gap between rich and poor consumers.
Digital divide widening: E-commerce (38% growth) mainly benefits urban areas, leaving rural areas behind.
Price pressures hitting lower income groups harder: Example of coffee prices up 60%, forcing 15-30% product price increases.
This isn't a temporary blip - slowdown has lasted 2-3 quarters (vs usual 1 quarter), suggesting a fundamental shift in consumer wealth patterns.
It also means that milk and nutrition being worst hit can also create nutrition inequality. You will find that the height difference between both groups will start to widen.
I now spend twice as much each month compared to five years ago, yet my standard of living remains the same. It's challenging to compete with Indian salaries when someone with dollars can purchase goods, particularly real estate, in the same market.
FMCG is cracking. Down 3% today.
growing inequalty == unrest
I wish middle class vanishes completely then no tax to the govt.
villages and smaller towns are the vote banks. goverments will continue to bleed cities to pamper villages/towns. how many know that BSNL broadband has two kinds of charges for the same speed? its cheaper for rural areas. The 70 saw the migration pick up from villages to cities. the main reason was villages didnt offer much to stay and work there. 2030's will see the reverse migration. Cities are expensive and unlivable.
India is just good for crooks, goons and thieves.
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Checkout Foodpharmer on IG. Explains what food ingredients are peddled in the name of "health" n "immunity"
