Hey,
Becoming an entrepreneur was driven by the desire to build something from my place—where I belong—and share its unique essence with the world. I didn’t come from an entrepreneurial background, but my passion for creating something real kept me going. Initial capital came from a mix of personal savings and strategic partnerships.
That said, FMCG and liquor are two totally different industries, so if you’re aiming to start a liquor brand, keep in mind that it requires a deep understanding of both the product and its regulatory environment.
For gaining experience in the FMCG beverage industry, I’d suggest:
Work in a beverage company – Even outside of liquor, it’s key to understand supply chains, branding, and distribution.
Focus on marketing – Learn how beverage brands are positioned and promoted.
Network – Connect with industry professionals at events and meetups.
Experiment – Get hands-on with small projects to build practical experience.
Best of luck! Let me know if you have more questions.
Cheers!