JumpyHamster
JumpyHamster

How do direct mutual fund platform make money?

Groww, zerodha, Jupiter, fi should be getting some commission from AMC. Do you know what is the commission percentage and what there term is typcially?

17mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
ZoomyUnicorn
ZoomyUnicorn
Adobe17mo

By selling you other investment and fintech products on which they can earn commission.
MF and SIPs are just a way to acquire sticky customers. Once you have invested money on a platform, you become sticky and are sure to have higher retention, and more open to cross-sell than someone they just acquired by pitching other fintech products. Other products: share market investment, lending products, UPI payments. Also they are trying to launch their own MF house like Zerodha did recently. So they can now earn from the

JumpyHamster
JumpyHamster

Apparently, you get some CAC from AMC it seems like. Not confirmed but unofficial sources who confirmed of boosting one AMC over another and doing better SEO for themselves

Also, Found that Coin block competitor funds in their search when you search for similar funds like zerodha. Nice strategy to not finding alternative.

Discover more
Curated from across
Indian Startups
by GroovyBobaProduct Manager

Groww taking over Zerodha in terms of monthly active investors

I know Zerodha is still the sustainable one of the two; but definitely good execution this from Groww? Do any of you use Groww? Or is it folks in tier 2/tier 3 and college students?

https://economictimes.indiatimes.com/tech/startup...

Top comments
user

Groww has users only because of its huge marketing spree. Groww is still in losses and everyone knows the PnL of Zero...

user

Zerodha was flexing a lot about their less developers working on things, their expenses and their profit. Groww on th...

user

I invest in stocks on Zerodha and invest in MFs on Groww. Tons of folks I know do the same. The day Zerodha gets into...

Indian Startups
by SparklyCupcakeConsultant

Is Groww safe for investments?

I saw a lot of comments on Groww tweet filled with customers complaining about similar issues of redemption and incorrect price shown etc.

Is it really safe? Should everyone move from Groww?

Any Groww employee here who can give some ...

Post image