Head of Measurement
Vysta Paid Media Group is seeking a Head of Measurement to lead their ad performance proof layer for over 200 million dollars in ecommerce ad spend. The role involves designing incrementality tests, implementing MMM pipelines, and setting agency-wide methodology standards. You will partner with engineering to optimize data infrastructure and translate complex causal models into actionable insights for clients. This is a leadership position that requires deep expertise in Bayesian statistics and hands-on data engineering.
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Experience
4+ years
Function
Research
Work mode
Onsite, India
Company
Tier 2
What you will work on
Vysta Paid Media Group is seeking a Head of Measurement to lead their ad performance proof layer for over 200 million dollars in ecommerce ad spend. The role involves designing incrementality tests, implementing MMM pipelines, and setting agency-wide methodology standards. You will partner with engineering to optimize data infrastructure and translate complex causal models into actionable insights for clients. This is a leadership position that requires deep expertise in Bayesian statistics and hands-on data engineering.
TAL's take
Solid role scope and clear domain impact within a specialized agency context.
Very well-defined responsibilities, clear stack, and explicit requirements.
Must haves
- 4+ years experience in incrementality or MMM
- Strong Bayesian fundamentals
- Hands-on experience with Meridian, Robyn, PyMC, or homegrown frameworks
- Proficiency in Python, SQL, and BigQuery
- Ability to explain causal inference to non-technical clients
- Ecommerce-specific incrementality and MMM experience
Tools and skills
About the company
Unfamiliar agency company, default mid-tier.
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