Senior Marketing Specialist
EdYoda is an edtech company seeking a performance marketing specialist to manage and scale Meta ad campaigns. The role involves optimizing lead generation, ROAS, and conversion funnels while collaborating with design and sales teams. Candidates must be highly analytical and experienced in the Meta Ads ecosystem. The role offers high ownership and direct impact within a fast-paced environment.
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Experience
Experience not specified
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
EdYoda is an edtech company seeking a performance marketing specialist to manage and scale Meta ad campaigns. The role involves optimizing lead generation, ROAS, and conversion funnels while collaborating with design and sales teams. Candidates must be highly analytical and experienced in the Meta Ads ecosystem. The role offers high ownership and direct impact within a fast-paced environment.
TAL's take
Solid growth-stage startup role with well-defined performance marketing responsibilities.
The JD is crisp, focusing specifically on Meta performance marketing with clear objectives and responsibilities.
Must haves
- Strong understanding of Meta Ads ecosystem
- Experience running conversion-focused Meta campaigns
- Ability to plan, launch, and optimize Meta ad campaigns
- Analytical and problem-solving ability
- Experience in campaign performance analysis
Tools and skills
Nice to have: lead generation.
About the company
EdYoda is a growing education startup, fitting the profile of an established mid-stage company.