Digital Marketing Manager
AIMS Institutes is seeking a Senior Digital Marketing Manager to lead their digital strategy and student enrollment efforts. The role involves managing end-to-end performance marketing, SEO, content strategy, and CRM automation to drive brand visibility and lead conversion. You will lead a team and work closely with admissions to manage campaigns across multiple platforms. This is a strategic role requiring deep knowledge of the Indian higher education ecosystem.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
AIMS Institutes is seeking a Senior Digital Marketing Manager to lead their digital strategy and student enrollment efforts. The role involves managing end-to-end performance marketing, SEO, content strategy, and CRM automation to drive brand visibility and lead conversion. You will lead a team and work closely with admissions to manage campaigns across multiple platforms. This is a strategic role requiring deep knowledge of the Indian higher education ecosystem.
TAL's take
Solid senior leadership role at a well-regarded educational institution with clear ownership of marketing strategy.
The JD provides a highly detailed breakdown of responsibilities, domain requirements, and KPIs expected for the role.
Must haves
- 5-8 years of hands-on digital marketing experience
- 2-3 years in the education sector
- Proven track record of managing paid campaigns
- Experience with student acquisition funnels
- Expertise in SEO, SEM, and marketing analytics
- Ability to lead and mentor a team
Tools and skills
Nice to have: hubspot, meta blueprint certification.
About the company
Established legacy educational institution in India; tier 2 as it is a specific academic institution rather than a high-growth tech product company.
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