Senior Google & Meta Ads Buyer
Balmain is seeking a Digital Marketing & AI Search Optimization Specialist to enhance its digital presence through luxury-focused paid media and advanced AI search strategies. The role involves managing high-end ad campaigns across Google and Meta, while implementing semantic SEO and AEO to elevate brand visibility on AI-driven search platforms. Candidates must have 3-4 years of experience and a strong grasp of both performance marketing tools and luxury aesthetics. This role requires technical SEO proficiency and alignment with the creative vision of a top-tier fashion house.
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Experience
3-4 years
Function
Marketing
Work mode
Onsite, France
Company
Tier 2
What you will work on
Balmain is seeking a Digital Marketing & AI Search Optimization Specialist to enhance its digital presence through luxury-focused paid media and advanced AI search strategies. The role involves managing high-end ad campaigns across Google and Meta, while implementing semantic SEO and AEO to elevate brand visibility on AI-driven search platforms. Candidates must have 3-4 years of experience and a strong grasp of both performance marketing tools and luxury aesthetics. This role requires technical SEO proficiency and alignment with the creative vision of a top-tier fashion house.
TAL's take
Reputable luxury brand offering a specialized marketing role with a modern focus on AEO, though specific location details are missing.
The JD clearly defines the role, responsibilities, and specific technical requirements for a digital marketing specialist within a luxury context.
Must haves
- 3-4 years experience in digital marketing
- Mastery of Google Ads, Meta Ads Manager, and LinkedIn Ads
- Understanding of E-E-A-T principles
- Pioneer mindset in AI Search Optimization (AEO)
- Analytical mindset with eye for high-fashion aesthetics
Tools and skills
About the company
Balmain is a well-established luxury fashion house, though it does not fall into the top-tier technology-specific firm categories.