Product Marketing Manager
UWorld is hiring a Product Marketing Manager to lead digital marketing and strategy for its educational test prep verticals in Hyderabad. The role involves overseeing SEO/SEM strategy, managing marketing metrics, and defining product positioning. Candidates must have 7+ years of digital marketing experience and strong analytical skills. This is a strategic role focused on driving awareness and converting leads for high-stakes test preparation tools.
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Experience
7+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
UWorld is hiring a Product Marketing Manager to lead digital marketing and strategy for its educational test prep verticals in Hyderabad. The role involves overseeing SEO/SEM strategy, managing marketing metrics, and defining product positioning. Candidates must have 7+ years of digital marketing experience and strong analytical skills. This is a strategic role focused on driving awareness and converting leads for high-stakes test preparation tools.
TAL's take
Solid established company in the edtech space with a well-defined senior marketing role requiring specific strategic and analytical experience.
Clear and coherent responsibilities aligned with the product marketing manager title, detailing specific focus areas like SEO, SEM, and market research.
Must haves
- 7+ years of experience in a similar role leading digital marketing strategy
- Bachelor’s degree in marketing, business, or related field
- Demonstrable experience in growth, content, and social media marketing
- Strong proficiency in SEO and SEM best practices
- Ability to define and report on marketing metrics
Tools and skills
Nice to have: google analytics, google search console, sem rush.
About the company
Established educational technology product company with significant market presence in test prep.