Marketing Analytics Head - A leading real estate brand
The Head of Marketing Analytics will lead data-driven decision-making for a leading real estate brand, focusing on marketing and sales performance. Responsibilities include managing dashboards for CAC and ROI, optimizing customer journey funnels, and implementing attribution modeling. The role requires extensive experience in marketing analytics, CRM systems, and stakeholder management to influence strategic planning. The candidate will work in a hybrid capacity across Chennai or Bengaluru.
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Experience
10-15 years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
The Head of Marketing Analytics will lead data-driven decision-making for a leading real estate brand, focusing on marketing and sales performance. Responsibilities include managing dashboards for CAC and ROI, optimizing customer journey funnels, and implementing attribution modeling. The role requires extensive experience in marketing analytics, CRM systems, and stakeholder management to influence strategic planning. The candidate will work in a hybrid capacity across Chennai or Bengaluru.
TAL's take
Role has clear strategic scope and leadership responsibility, but the hiring entity is an agency/community platform rather than the direct brand.
Responsibilities are well-defined for a marketing analytics leadership role, though the company branding is indirect.
Must haves
- 10-15 years experience in marketing analytics, growth analytics or business intelligence
- Hands-on experience with CRM systems and marketing automation
- Expertise in attribution models and dashboarding tools
- Proven track record of influencing senior stakeholders
Tools and skills
About the company
Unfamiliar agency/community platform acting on behalf of a real estate developer.