Performance Marketing Specialist
EICTA Kanpur is seeking a Performance Marketing Specialist to drive user acquisition and revenue growth within the EdTech sector. The role involves managing multi-channel paid media strategies, optimizing conversion funnels, and working with cross-functional teams to scale marketing efforts. Candidates must have over three years of experience in performance marketing with hands-on expertise in budget management and data-driven optimization. This position is a mid-level individual contributor role focused on scaling campaigns and improving marketing ROI.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 3
What you will work on
EICTA Kanpur is seeking a Performance Marketing Specialist to drive user acquisition and revenue growth within the EdTech sector. The role involves managing multi-channel paid media strategies, optimizing conversion funnels, and working with cross-functional teams to scale marketing efforts. Candidates must have over three years of experience in performance marketing with hands-on expertise in budget management and data-driven optimization. This position is a mid-level individual contributor role focused on scaling campaigns and improving marketing ROI.
TAL's take
Tier 3 company with a standard functional role and no clear growth or impact indicators provided.
Clear and coherent responsibilities and requirements, specific to performance marketing within edtech.
Must haves
- 3+ years in performance or growth marketing
- Experience in high-growth B2C startups
- Hands-on expertise managing large-scale budgets
- Strong knowledge of Google, Facebook, and LinkedIn ads
- Analytical mindset for CAC and ROAS optimization
Tools and skills
About the company
Small, unverified organization without clear engineering or product branding.