Content Strategist
Outwrk is seeking a creative Content Strategist to drive performance marketing through high-converting ad content. The role involves researching customer personas, crafting persuasive messaging, and collaborating with design and video teams for paid digital campaigns. Candidates require experience in digital marketing, copywriting, and tracking key performance metrics like ROAS and CTR. You will manage creative experiments and A/B testing to optimize campaign effectiveness.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
1-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Outwrk is seeking a creative Content Strategist to drive performance marketing through high-converting ad content. The role involves researching customer personas, crafting persuasive messaging, and collaborating with design and video teams for paid digital campaigns. Candidates require experience in digital marketing, copywriting, and tracking key performance metrics like ROAS and CTR. You will manage creative experiments and A/B testing to optimize campaign effectiveness.
TAL's take
Role has well-defined responsibilities and a clear focus within performance marketing, though the company is unfamiliar.
Clear responsibilities, well-defined skill requirements, and focused scope on performance-driven ad content.
Must haves
- 1-3 years experience in content strategy or digital marketing
- Understanding of customer personas and buyer behavior
- Experience in persuasive copywriting and conversion-focused messaging
- Ability to create scroll-stopping content for paid social
- Familiarity with ad performance metrics
- Proficiency in tools like Meta Ads Manager and Google Analytics
Tools and skills
About the company
unfamiliar company, default mid-tier