Marketing Manager- Edtech
DealCraft Academy is an edtech platform focusing on practical legal education for students and young professionals. The Marketing Manager will oversee digital marketing strategy, social media management, content creation, and brand development. Candidates should have 2-5 years of experience and proficiency with major social platforms and growth analytics. The role requires a hands-on approach to drive engagement within a fast-paced startup environment.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
DealCraft Academy is an edtech platform focusing on practical legal education for students and young professionals. The Marketing Manager will oversee digital marketing strategy, social media management, content creation, and brand development. Candidates should have 2-5 years of experience and proficiency with major social platforms and growth analytics. The role requires a hands-on approach to drive engagement within a fast-paced startup environment.
TAL's take
Role is well-defined and suited for a growth-stage edtech, though it is a smaller organization with limited brand presence.
Clear and coherent job description with specific responsibilities and required platform knowledge.
Must haves
- 2-5 years experience in social media or digital marketing
- Strong understanding of Youtube, Instagram, and LinkedIn
- Ability to coordinate with designers, editors, and agencies
- Understanding of engagement metrics and growth tracking
Tools and skills
Nice to have: startup experience, edtech experience, creator-led brand experience.
About the company
Early-stage edtech startup, lacks the scale or brand recognition of a major industry leader.