Creative Brand Lead
The Brand Lead at Valerie Group owns both brand strategy and performance creative execution across their brand portfolio. This role requires a hands-on maker to produce high-quality static and motion assets for social platforms while building scalable creative frameworks. You will collaborate closely with founders to translate business goals into a cohesive brand narrative. Success is measured by brand consistency, creative performance, and the velocity of experimental iteration.
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Experience
4-6 years
Function
Arts and Design
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Brand Lead at Valerie Group owns both brand strategy and performance creative execution across their brand portfolio. This role requires a hands-on maker to produce high-quality static and motion assets for social platforms while building scalable creative frameworks. You will collaborate closely with founders to translate business goals into a cohesive brand narrative. Success is measured by brand consistency, creative performance, and the velocity of experimental iteration.
TAL's take
Solid hybrid role combining strategy and execution for a consumer brand, though the company is unfamilar.
Very clearly defined responsibilities and expectations for both strategic and hands-on creative work.
Must haves
- 4–6 years of experience in brand or creative strategy
- Strong hands-on design capability for static and motion
- Proficiency in Canva and Figma
- Understanding of performance marketing and paid acquisition
- Deep understanding of creative best practices for social platforms
Tools and skills
Nice to have: chatgpt, midjourney, dall·e, firefly, runway, leonardo.ai, after effects, premiere pro.
About the company
Unfamiliar company, default mid-tier.