Programatic Ad Operation Manager (Digital)
Gujarat Samachar is looking for a Programmatic Ad Operations Manager to oversee supply-side monetization and ad inventory performance. The role involves managing setups in Google Ad Manager, implementing header bidding, and optimizing targeting strategies to maximize revenue. The ideal candidate will have 3+ years of experience with ad operations and a strong analytical mindset. You will collaborate with content and development teams to ensure seamless ad implementation and tracking.
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Experience
3+ years
Function
Operations
Work mode
Onsite, India
Company
Tier 2
What you will work on
Gujarat Samachar is looking for a Programmatic Ad Operations Manager to oversee supply-side monetization and ad inventory performance. The role involves managing setups in Google Ad Manager, implementing header bidding, and optimizing targeting strategies to maximize revenue. The ideal candidate will have 3+ years of experience with ad operations and a strong analytical mindset. You will collaborate with content and development teams to ensure seamless ad implementation and tracking.
TAL's take
Specific operational role in a established media company with clear technical requirements but limited industry-wide tech prestige.
Very clear scope focused on programmatic ad operations and specific tools like GAM and AdMob.
Must haves
- Strong knowledge of Google Ad Manager & AdMob
- Understanding of Programmatic Advertising, SSPs & Publisher Monetization
- Experience in Ad Inventory Management
- Knowledge of Header Bidding, Refresh Ads & Targeting Strategies
- Analytical mindset with optimization experience
Tools and skills
About the company
Established media organization, unfamiliar to specific global eng-brand categorization, default to tier 2.
Posts mentioning Gujarat Samachar
Your take on news about companies moving to Gujarat from Mumbai.
1. Good for Mumbai because the city can breathe. 2. Can the cities build a cosmopolitan culture like Mumbai? Will people from Mumbai move? 3. Bad news for Mumbai's economy. 4. Such news is common before the election season. 5. It's all a ploy from the ruling government to prop up Gujarat as the hub of everything.
Waves of corporatisation in India
Corporatisation can be generally referred to as standardisation and formalisation of a business firm along the modern techno-industrial lines. This practice of corporatisation began in Britain during industrial revolution when big companies based on coal, iron and steam engine set up industries across England and there was a need for standardisation of business operation of a particular company all across the country. This later spread to United States (beginning from Cotton textiles and plantation firm having large holdings), France and Germany during 19th century. As far as India is concerned, it has witnessed four waves of corporatisation First wave of corporatisation was based on Kolkata beginning with East India Company, which gradually opened up for multiple English companies after 1858 GoI Act. Later on several companies of textiles, chemicals and heavy industries opened their offices in Kolkata, of whom many beginning to be owned by Indians too. Second wave of corporatisation began in Bombay Mumbai when Manchester based textiles companies opened up their head offices in Mumbai in purpose of handling export of raw cotton from Gujarat and Maharashtra and importing finished textiles from England through Mumbai port. Later on several Gujrati Marwari textile companies opened factories and offices in Mumbai. Corporatisation in Mumbai went for a long period of time I would say, even after independence. It benefitted from spread of communism in Bengal, which made Kolkata unattractive destination for investment, and LPG reforms, after which companies boomed in India who subsequently only found Mumbai as most suitable site for office. Third wave of corporatisation began in Delhi-NCR, Bangalore and Hyderabad coinciding with IT boom in India. Availability of talent pool became the biggest common factor triggering corporatisation in these three cities. We are currently in fourth wave of corporatisation which is not limited to handful of big cities. Corporate world also streching their roots to multiple cities like Chennai, Vishakhapatnam, Ahemdabad, Bhubaneswar, Indore, Jaipur, Lucknow etc as well. Companies are opening their offices in other cities as well for managing their operations in regional level. Several start-up companies are also emerging. In future companies likely to shift their peripheral operations involving technical staff in other cities and limit only managerial level tasks in respective offices in big cities.
Pune or Bangalore?
Hello mates,I am from Gujarat and currently working in Deloitte pune in Technology Consulting, planning to buy a property in Pune, in terms of settling down which city is better Pune or Bangalore from career perspective and better social life? Will I miss out on something major if I don't explore Bangalore market ? Need some suggestions from people who have been to both the cities.