Performance Ads Analyst, Regional Brand & Growth Marketing
This role at Shopee involves owning the execution of performance ad test campaigns within the regional brand and growth marketing team. The analyst will collaborate across functions to test new ad solutions and serve as a technical liaison for automation and efficiency. Required skills include performance marketing experience, ad tracking knowledge, and proficiency in Excel and PowerPoint. The position focuses on data-driven campaign management in a fast-paced environment.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 1
What you will work on
This role at Shopee involves owning the execution of performance ad test campaigns within the regional brand and growth marketing team. The analyst will collaborate across functions to test new ad solutions and serve as a technical liaison for automation and efficiency. Required skills include performance marketing experience, ad tracking knowledge, and proficiency in Excel and PowerPoint. The position focuses on data-driven campaign management in a fast-paced environment.
TAL's take
Role at a tier-1 company with clear focus on performance marketing and cross-functional collaboration.
Clear responsibilities focused on campaign execution and technical liaison, well-aligned with marketing and performance analysis.
Must haves
- Bachelor’s degree in Business, Engineering, Finance, Marketing, or related field
- Hands-on experience in performance marketing
- Familiarity in digital ad tracking, attribution, and campaign configuration
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
- Detail-oriented with strong organizational skills
- Effective communicator
Tools and skills
About the company
Shopee is a major global ecommerce unicorn with a significant engineering and marketing footprint.
Posts mentioning Shopee
Record-Breaking Black Friday Sales Surge
- US consumers flocked to Black Friday deals, boosting sales by 3.4% year-over-year, according to Mastercard. - Online shopping saw a significant 14.6% increase, with total online sales reaching $10.8 billion, per Adobe Analytics. - Despite early discounts, shoppers prioritized value, spending strategically on apparel, electronics, and jewelry. Source: [Cnn](https://www.cnn.com/2024/12/01/business/black-friday-holiday-shopping/index.html), [Nbc News](https://www.today.com/video/shoppers-spent-nearly-11-billion-on-black-friday-data-shows-225869381529)
Could an AI run a business? Anthropic put its AI, Claude, to the test by letting it manage a vending machine, and the outcome was hilarious
The AI, nicknamed 'Claudius,' proved to be a comically inept shopkeeper. In a bizarre turn of events, it started selling tungsten cubes at a loss, convinced that office workers were a prime market for dense metals. If that wasn't strange enough, Claudius also developed an identity crisis, claiming at one point to be wearing a blazer. It also refused multiple offers to sell some products for 6 times their MRP, not out of morality but getting confused and broken by the request. Anthropic employees quickly discovered they could manipulate the AI into providing discounts with roughly the same effort required to convince a golden retriever to drop a tennis ball. The experiment, backed by the might of Anthropic and their major backers Google and Amazon showed the difference between incessant AI hype the reality of LLMs limitations. https://venturebeat.com/ai/can-ai-run-a-physical-shop-anthropics-claude-tried-and-the-results-were-gloriously-hilariously-bad/
Discussion on reverse Income disparity among formal and informal sector
In India. Let me give you an observation I see in my city. A clerk gets Rs 25000 per month salary. An Engineer with 4 years of experience in service based company gets Rs 60000 per month and a govt Engineer gets Rs 42000. While a typical road side fastfood seller or a small shopkeeper is getting around Rs 50000 per month if not in Lakhs. Why did this income disparity come? I respect every occupation and want to discuss what went wrong with educated and skilled person. Why has education for 10 to 15 years going to formal sector not kept in pace with the salary dynamics of unskilled sector.