Assistant Manager, Marketing Go-To-Market
StarHub is seeking a Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market initiatives for acquisition, engagement, and retention. The role involves managing integrated campaigns across digital and offline channels while ensuring brand consistency and tracking ROI. Candidates need 4-6 years of experience in B2C marketing with proficiency in ad management platforms and strong analytical capabilities. This position collaborates closely with internal product and sales teams to drive business growth.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
StarHub is seeking a Marketing Assistant Manager to co-lead the planning and execution of Go-To-Market initiatives for acquisition, engagement, and retention. The role involves managing integrated campaigns across digital and offline channels while ensuring brand consistency and tracking ROI. Candidates need 4-6 years of experience in B2C marketing with proficiency in ad management platforms and strong analytical capabilities. This position collaborates closely with internal product and sales teams to drive business growth.
TAL's take
Solid role at an established telco company with clear responsibilities, though lacking specific high-growth startup signals.
The JD clearly defines marketing responsibilities, channel ownership, and cross-functional expectations.
Must haves
- 4-6 years of marketing experience
- Experience in B2C or customer-centric industries
- Hands-on experience in executing digital and offline campaigns
- Proficiency in Meta Ads Manager, Google Ads, and Analytics
- Strong analytical skills
- Excellent project management and communication skills
Tools and skills
Nice to have: canva, adobe suite, ai tools.
About the company
Established telecommunications company, not in the specified global or India Tier 1 list.