Campaign Manager
Lxme is a fintech platform empowering women with financial tools and community. The Campaign Manager will plan and execute user acquisition and retention campaigns across MoEngage and ad platforms. The role involves managing lifecycle journeys, performing A/B testing, and analyzing campaign KPIs to drive growth. This position requires hands-on expertise in performance marketing tools and a solid grasp of user funnels.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lxme is a fintech platform empowering women with financial tools and community. The Campaign Manager will plan and execute user acquisition and retention campaigns across MoEngage and ad platforms. The role involves managing lifecycle journeys, performing A/B testing, and analyzing campaign KPIs to drive growth. This position requires hands-on expertise in performance marketing tools and a solid grasp of user funnels.
TAL's take
Solid role within a defined mission-driven fintech startup with clear performance marketing responsibilities.
Very well-defined role scope and responsibilities with a clear tech stack for a growth marketing position.
Must haves
- 2-5 years experience in Growth, CRM, or Performance Marketing
- Hands-on experience with MoEngage
- Hands-on experience with Meta Ads Manager
- Hands-on experience with Google Ads
- Strong understanding of user acquisition funnels
- Strong understanding of retention and engagement strategies
- Strong understanding of attribution and analytics
Tools and skills
Nice to have: appsflyer, push notifications, whatsapp, email, marketing automation.
About the company
Early-stage fintech startup, lacks significant engineering brand recognition to be Tier 1.