Digital Marketing Trainee in Jaipur, Jaipur
The Wellness Shop is a D2C beauty and wellness brand seeking a Digital Marketing Specialist to oversee Google advertising initiatives. The role involves managing end-to-end campaign execution across search, shopping, and display channels with a focus on ROAS and budget optimization. The candidate will perform keyword research, A/B testing, and performance reporting to drive revenue growth. This position offers exposure to high-spend campaigns and cross-functional collaboration within a growing e-commerce team.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Wellness Shop is a D2C beauty and wellness brand seeking a Digital Marketing Specialist to oversee Google advertising initiatives. The role involves managing end-to-end campaign execution across search, shopping, and display channels with a focus on ROAS and budget optimization. The candidate will perform keyword research, A/B testing, and performance reporting to drive revenue growth. This position offers exposure to high-spend campaigns and cross-functional collaboration within a growing e-commerce team.
TAL's take
Clear role expectations and domain fit for an emerging D2C brand.
Crisp JD with clearly defined responsibilities for Google Ads management.
Must haves
- Experience managing Google Ads campaigns for D2C businesses
- Ability to manage advertising budgets of 10 Lakhs+ monthly
- Proficiency in keyword planning and negative keyword optimisation
- Strong understanding of ROAS, CPA, and conversion rate metrics
- Capability to conduct A/B testing on creatives and landing pages
Tools and skills
About the company
Emerging D2C brand with established market presence in India.
Posts mentioning The Wellness Shop
India Inc Embraces Flexible Benefits for Diverse Workforce
- Companies like HUL, P&G, and Target in India are offering flexible benefits to cater to a multigenerational workforce. - Personalised benefits help attract and retain talent, improve engagement, and enhance organisational culture. - Flexible options include modular plans, wellness wallets, and digital platforms for customisation. Source: [The Economic Times](https://economictimes.indiatimes.com/jobs/mid-career/from-gen-x-to-z-cos-perk-up-all-with-bespoke-benefits/articleshow/115343733.cms), [The Economic Times](http://economictimes.indiatimes.com/jobs/mid-career/from-gen-x-to-z-cos-perk-up-all-with-bespoke-benefits/articleshow/115343733.cms)
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Millet-Snack Brand Troo Good Secures Rs 72 Cr Funding
- Millet-based snack brand **Troo Good** has raised **Rs 72 crore** ($8.6 million) in a new funding round. - **Oaks Asset Management**, **Puro Wellness**, and **V Ocean Investments** participated in the round. - The funds will be used to meet the company's working capital requirements. - Post-funding, Troo Good will be valued at **Rs 322 crore** ($38 million). - The company competes with **Slurrp Farm**, which raised $7.2 million earlier this year. Source: [Entrackr](https://entrackr.com/2024/10/exclusive-snack-brand-troo-good-raises-rs-72-cr-in-new-round/)