Category Lead - Influencer Marketing
Barcode Entertainment, now part of YKONE, is seeking a Category Lead to manage end-to-end influencer marketing campaigns. The role involves acting as the primary point of contact for clients while coordinating with internal strategy, creative, and production teams. Responsibilities include campaign planning, budget oversight, influencer collaboration, and performance reporting. The ideal candidate brings 3-4 years of relevant experience in marketing or project management.
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Experience
3-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Barcode Entertainment, now part of YKONE, is seeking a Category Lead to manage end-to-end influencer marketing campaigns. The role involves acting as the primary point of contact for clients while coordinating with internal strategy, creative, and production teams. Responsibilities include campaign planning, budget oversight, influencer collaboration, and performance reporting. The ideal candidate brings 3-4 years of relevant experience in marketing or project management.
TAL's take
Solid role at a specialized agency with clear responsibilities, though lack of technical depth limits the score.
Very well-defined responsibilities, clear campaign lifecycle ownership, and specific client-facing expectations.
Must haves
- 3-4 years experience in influencer or digital marketing
- Experience managing client relationships
- Experience coordinating cross-functional teams
- Understanding of influencer ecosystems and branded content execution
About the company
Established agency player in the Indian influencer marketing space, part of global network YKONE.