Marketing Executive
Codebasics is seeking a Marketing Operations Executive to manage end-to-end campaign execution within their edtech marketing team. The role requires heavy integration of AI tools like Claude and ChatGPT to streamline content creation, design, and performance tracking. You will own the campaign lifecycle, from ad creative and copy to email and WhatsApp channel management. The position is best suited for a candidate who treats AI as a force multiplier and enjoys building efficient operational systems.
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Experience
2+ years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
Codebasics is seeking a Marketing Operations Executive to manage end-to-end campaign execution within their edtech marketing team. The role requires heavy integration of AI tools like Claude and ChatGPT to streamline content creation, design, and performance tracking. You will own the campaign lifecycle, from ad creative and copy to email and WhatsApp channel management. The position is best suited for a candidate who treats AI as a force multiplier and enjoys building efficient operational systems.
TAL's take
Solid tier-2 role with high autonomy, clear operational focus, and a unique, modern emphasis on AI-driven marketing workflows.
The JD provides a highly detailed list of responsibilities, specific tool requirements, and a clear operating philosophy.
Must haves
- 2+ years in marketing operations, performance marketing, or growth roles
- Strong hands-on design skills amplified by AI
- Deep fluency with AI tools including ChatGPT and Claude
- Ability to build reusable prompt libraries and custom GPTs
- Copywriting and brand alignment instincts
- Strong ownership and detail orientation
Tools and skills
Nice to have: html, css, adobe creative cloud.
About the company
Established edtech company with a strong niche reputation and community, but not a global or unicorn-scale household name.
Posts mentioning Codebasics
Do you use AI tools?
People who work at big orgs like Amazon etc are you allowed to use chatgpt or other ai tools? Like can you copy paste the code? I have seen they are very strict with their codebases, if you can't use don't you feel like you are missing a very good productivity due to auto completion etc.
Insanity check on leaving 2Cr at 26
I have a remote job with 250k USD/2CR base salary and get to travel for free internationally 6 times a year to beautiful places in Europe. My manager is a saint and I don’t think I will ever find someone as good as him. I am considering leaving this job to startup. I would love to hear everyone’s unfiltered thoughts on this please 🙏🏼 Firstly, this is not a fake post - Luckily I have been one of the few people who were early in AI to train very large LMs, so I have an edge and get paid crazy money for it. Why am I leaving? Over the last one month I had time off from work to build a new AI capability for coding assistants. It’s a technological breakthrough and my AI is 10X cheaper and has 100% codebase coverage for automatic feature development, bug fixing and automating 3rd party integrations into your very large codebases. Others are working on it as well, but I have achieved higher results on public coding assistants benchmarks(SWE-bench). I believe in this breakthrough and technology, and this is the absolute right time to build it, not 6 months ago, not 6 months later - too early and too late. This could potentially be my next moonshot or I could also fail, but learn a lot in the process and not have regrets 5 years down the line in not pursuing a breakthrough in AI that someone down the line is going to monopolise. My financial situation is good and bad - I have NW of 3.2 Cr, but they are tied in 2 real estate properties - I am aware that this is stupid to not have anything liquid. I have a running home loan of 1Cr to the bank and 30 lakhs to be paid to my Dad, these two are my biggest mental blockers. My wife(married early this year) earns really well as well and I have some ~20L liquid, so day to day runway is of easily 1 year. Finally, I don’t believe that it I leave my current job, I will ever get another international offer that pays this well in cash and has remote work given how to market has changed recently. I am trying to disassociate from a greed mindset and looking into a potentially very high exponential growth/learnings. Please provide your suggestions frens, I am planning to speaking to my manager on Monday 🌻🌻
Why most of the apps developed are shitty?
I am an Android developer with several years of experience in the industry. Unfortunately, I've noticed a concerning trend in the quality of software, particularly among apps from so-called unicorn startups and top multinational corporations. Many of these apps are riddled with bugs that seem to slip through the QA process. Here are some examples of reproducible issues I've encountered: 1. In Paytm, when navigating to train bookings and accessing the PNR section, attempting to copy the PNR may result in the screen freezing upon scrolling up, with a blank white screen appearing when scrolling down. 2. Within the train module on Paytm, if the application process is terminated, an infinite loader may appear, and returning to the previous screen may lead to a white screen. 3. PhonePe recently addressed a blank screen issue on the payments page when the process was terminated. 4. PhonePe also fixed an issue where an infinite loader appeared when checking UPI balance, especially after the process was terminated on the UPI pin screen and the back button was pressed. 5. YouTube experiences sporadic crashes when the application process is terminated while using YT Shorts. 6. Instagram had countless bug in the past. 7. Reddit backstack management and deeplinks are hell. 8. Hostar has no security. I was able to decompile and make a debug build with code changes with my novice reverse engineering skills. The room database is even not encrypted. It does seem like some companies are conducting testing just for the sake of it. How are the codebases structured for your company? Is it common for companies to produce spaghetti code? Do all companies rely on manual testers. TLDR; what does the codebase look like in your company? Are the tests adequately written, and to what extent?