Customer Loyalty Manager
Vishal Mega Mart is hiring a Customer Loyalty Manager to own CRM strategy and customer segmentation within their retail ecosystem. The role involves managing loyalty programs via Capillary tools, conducting behavioral analysis, and driving retention through personalized marketing strategies. The candidate will also oversee data reconciliation, fraud detection, and the implementation of AI/ML models for churn management. This position requires a mix of analytical rigor and strategic program design to grow the customer base.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Vishal Mega Mart is hiring a Customer Loyalty Manager to own CRM strategy and customer segmentation within their retail ecosystem. The role involves managing loyalty programs via Capillary tools, conducting behavioral analysis, and driving retention through personalized marketing strategies. The candidate will also oversee data reconciliation, fraud detection, and the implementation of AI/ML models for churn management. This position requires a mix of analytical rigor and strategic program design to grow the customer base.
TAL's take
Solid mid-level role at an established retailer with a clear, well-defined set of responsibilities in loyalty and CRM.
Role is well-defined regarding loyalty program management, analytics, and CRM tools, though it has a broad scope covering both strategy and data operations.
Must haves
- 4-6 years of experience in Loyalty and CRM
- Hands-on experience with Capillary tools
- Ability to query loyalty database and perform ad-hoc analysis
- Understanding of CRM modules and customer lifecycle journeys
- B.Tech and MBA from Tier-1 college
Tools and skills
About the company
Established retail brand in India, though not a top-tier engineering-focused organization.
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