SE
This CRM and Growth Marketer role at Scaler focuses on omni-channel growth initiatives including email, SMS, and push notifications. The hire will own CRM execution, manage audience segmentation, and conduct A/B testing to optimize engagement metrics. You will collaborate with product, design, and growth teams to drive user lifecycle strategies. Experience with tools like WebEngage is required to succeed in this role.
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Experience
2-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This CRM and Growth Marketer role at Scaler focuses on omni-channel growth initiatives including email, SMS, and push notifications. The hire will own CRM execution, manage audience segmentation, and conduct A/B testing to optimize engagement metrics. You will collaborate with product, design, and growth teams to drive user lifecycle strategies. Experience with tools like WebEngage is required to succeed in this role.
TAL's take
Solid role within a recognized edtech startup in India, offering clear ownership of lifecycle marketing.
The JD clearly defines the role responsibilities, required CRM stack, and cross-functional collaborations.
Salaries at Scaler
17.6 LPA average
Based on 35 Grapevine salary entries for Scaler.
Marketing
4 - 6 years | Program Manager
18 LPA average
Range: 18 - 18 LPA
Marketing
8 - 10 years
23 LPA average
Range: 23 - 24 LPA
Sales
0 - 2 years | 600000-800000
8 LPA average
Range: 8 - 8 LPA
Design
0 - 2 years | 600000-800000
10 LPA average
Range: 10 - 10 LPA
Must haves
- 2-4 years of experience in CRM, lifecycle or retention marketing
- Experience in WebEngage, MoEngage, CleverTap or equivalent CRM tools
Tools and skills
About the company
Scaler is a well-known edtech company in India with a strong product presence.
Posts mentioning Scaler
Suggestion for an edtech company.
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