Content Strategist
Noguilt is a healthtech wellness brand seeking a Content Strategist to own their entire content engine. You will be responsible for creating engaging social media content, managing the content calendar, and optimizing website copy to drive revenue. The role requires a blend of creative storytelling and data-driven performance analysis across Instagram and YouTube Shorts. You will work closely with performance marketing to scale high-converting ad creatives.
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Experience
1-3 years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
Noguilt is a healthtech wellness brand seeking a Content Strategist to own their entire content engine. You will be responsible for creating engaging social media content, managing the content calendar, and optimizing website copy to drive revenue. The role requires a blend of creative storytelling and data-driven performance analysis across Instagram and YouTube Shorts. You will work closely with performance marketing to scale high-converting ad creatives.
TAL's take
Solid role at a growing D2C brand with clear ownership and specific expectations for content-led growth.
The JD clearly defines the content engine scope, channels (Instagram, YouTube, WhatsApp), and specific creative/analytical expectations.
Must haves
- 1–3 years experience in content, brand, or creative roles
- Experience in a D2C or consumer brand
- Strong understanding of UGC and engagement drivers
- Strong copywriting skills for ads and social media
- Familiarity with Canva and Figma
Tools and skills
About the company
Emerging D2C wellness brand with a growing nutraceutical portfolio, lacks global or major Indian unicorn branding.