Senior Performance Marketing Manager
CAQH is seeking a Senior Performance Marketing Manager to own demand generation, pipeline velocity, and marketing analytics in the healthtech sector. The role involves managing the HubSpot and Salesforce tech stack, executing multi-channel digital campaigns, and optimizing lead scoring and nurture programs. Success requires deep expertise in marketing attribution, A/B testing, and translating funnel metrics into data-driven optimizations. The position is a fully remote, senior individual contributor role based in India.
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Experience
5+ years
Function
Marketing
Work mode
Remote, India
Company
Tier 2
What you will work on
CAQH is seeking a Senior Performance Marketing Manager to own demand generation, pipeline velocity, and marketing analytics in the healthtech sector. The role involves managing the HubSpot and Salesforce tech stack, executing multi-channel digital campaigns, and optimizing lead scoring and nurture programs. Success requires deep expertise in marketing attribution, A/B testing, and translating funnel metrics into data-driven optimizations. The position is a fully remote, senior individual contributor role based in India.
TAL's take
Stable domain and well-defined marketing scope within a recognized healthcare data entity, though compensation is low for a senior-level performance marketing role.
The JD is extremely detailed regarding the tech stack, specific KPIs, and the cross-functional nature of the role.
Must haves
- 5+ years managing performance, digital, or marketing operations
- Bachelor's degree in marketing, sales or equivalent
- Expert proficiency in HubSpot and Salesforce reporting
- Advanced skills in performance marketing and analytics tools
- Ability to build/optimize campaigns across paid search, social, email, and web
- High proficiency in Excel
- Expert language fluency in English
Tools and skills
Nice to have: sql, tableau, power bi.
About the company
Established US healthcare data organization, but lacks the specific engineering or growth-stage brand presence of Tier 1 tech companies.