Marketing Copywriter
Mentoria is an established Indian edtech platform seeking a Marketing Copywriter to drive conversion through email and WhatsApp campaigns. The role involves crafting engaging copy, managing campaign funnels, and leveraging AI tools for content optimization. Candidates should have 2-4 years of experience and a strong background in performance-oriented marketing communication. The hire will collaborate with cross-functional teams to execute high-impact promotional strategies.
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Experience
2-4 years
Function
Marketing
Work mode
Remote, India
Company
Tier 2
What you will work on
Mentoria is an established Indian edtech platform seeking a Marketing Copywriter to drive conversion through email and WhatsApp campaigns. The role involves crafting engaging copy, managing campaign funnels, and leveraging AI tools for content optimization. Candidates should have 2-4 years of experience and a strong background in performance-oriented marketing communication. The hire will collaborate with cross-functional teams to execute high-impact promotional strategies.
TAL's take
Solid mid-tier role at a well-established local company with clear responsibilities and ownership.
Very clear scope focused on email/WhatsApp marketing campaigns with specific tool and output requirements.
Must haves
- 2-4 years experience in copywriting or content marketing
- Hands-on experience in Email and WhatsApp marketing
- Strong storytelling and audience-focused communication skills
- Ability to manage multiple campaigns and deadlines
- Familiarity with AI tools for content creation
Tools and skills
Nice to have: canva, social media content.
About the company
Established edtech platform in India, but lacks the scale or brand recognition of top-tier unicorns.
Posts mentioning Mentoria
2025 - start of rejections
When Hard Work Meets "Budget Constraints" – My Promotion Story I got the news today. My promotion was rejected. Not because of my performance. Not because I lacked skills. But because of budget constraints. At first, I felt a mix of emotions—disappointed, frustrated, even questioning if all the extra effort was worth it. Late nights, taking on responsibilities beyond my role, mentoring juniors, driving impact—yet, when the time came, the decision wasn’t in my hands. I let it sink in. And then I asked myself: What now? Here’s what I realized: ✔ My growth isn’t defined by a title. The skills I’ve gained, the respect I’ve earned, and the impact I’ve created—those remain mine. ✔ A "No" today doesn’t mean a "No" forever. Companies may have budget limits, but I won’t let that limit my potential. ✔ I have two choices: Stay demotivated or channel this setback into something bigger. I choose the latter. To everyone who’s faced a similar situation—I see you. It’s tough, but don’t let external factors define your worth. Keep learning, keep proving your value, and when the time is right, the right opportunity will come. Have you ever faced a situation where a well-deserved promotion didn’t come through? How did you handle it? Let’s talk. All the things that I wrote above is bullshit ....I feel shitty inside but wrote like a brave face...fk the system.
Job Switch Need Help
Hey guys, looking to switch, currently working in EY as an Fullstack Developer. YOE - 2.8. Full-Stack (frontend heavy). Tech Stack:- Languages: Java, JavaScript, TypeScript Frontend: React JS, Zustand, Tailwind Css, Mui, Figma, Vitest, Framer-Motion, CrudOps. Backend: SpringBoot, PostgreSql, Rest Apis. AI & ML: Gen Ai Tools (Chat Gpt, Claude, Gemini), Prompt Engineering, LLMs. Dev Tools: Vs Code, Antigravity, Cursor, IntelliJ idea, Git, Postman. Soft Skills: Agile, Team Leadership, Mentoring. If you find a suitable role or need more details, please reach out to me on 👇 Email: chiranjit.dey.uemk.cs.2023@gmail.com
Mentoring Provided
Hi Folks, I am thinking of opening mentoring sessions to few people via topmate. Background: Indian guy. Did engineering from NIT in Civil Engineering and worked in India in multiple companies for five years in project management. Got fed up and moved to Central Europe for Masters in Finance. Worked in MNCs to the likes of BlackRock, Morgan Stanley and Citi in Central Europe for past 5 years. Currently, Working in Citi as an AVP in CEE. How can I help you ? 1. Career Change 2. Move to foreign 3. Career in Risk Management, Project Management Comment below if you need help.