Lead - Creative Content & Culture
Doodhvale Farms is looking for a creative leader to own the brand narrative and cultural presence of their farm-to-home dairy business. The role involves end-to-end content ecosystem management, creative direction across all media formats, and leading an internal team and agency partners. You will bridge the gap between high-level brand strategy and performance marketing execution to drive growth. This is a hands-on, high-ownership role aimed at building an iconic brand in the clean dairy space.
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Experience
4-7 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Doodhvale Farms is looking for a creative leader to own the brand narrative and cultural presence of their farm-to-home dairy business. The role involves end-to-end content ecosystem management, creative direction across all media formats, and leading an internal team and agency partners. You will bridge the gap between high-level brand strategy and performance marketing execution to drive growth. This is a hands-on, high-ownership role aimed at building an iconic brand in the clean dairy space.
TAL's take
Solid mid-tier D2C brand offering a well-defined leadership role with high creative ownership, though the company is not in the Tier-1 tech category.
The JD is extremely well-defined, clearly outlining the responsibilities for content strategy, cultural narrative, and creative team leadership.
Must haves
- 4-7 years experience in content and creative work for consumer brands
- Track record of building content strategy
- Experience leading creative teams
- Strong instincts for social, video, and digital storytelling
- Experience working with performance marketing teams
Tools and skills
About the company
Established D2C brand in the dairy sector; lacks global unicorn status but has a proven, profitable track record.