Performance Marketing <> Meta Ads
OZi is a quick commerce platform for parents currently in its 0-1 phase. The performance marketing manager will own and execute campaigns across Google, Meta, and YouTube to drive customer acquisition and manage ROAS. This role involves deep collaboration with creative and product teams to optimize funnels and ad performance. Success is measured by meeting CAC and revenue targets in a fast-paced startup environment.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
OZi is a quick commerce platform for parents currently in its 0-1 phase. The performance marketing manager will own and execute campaigns across Google, Meta, and YouTube to drive customer acquisition and manage ROAS. This role involves deep collaboration with creative and product teams to optimize funnels and ad performance. Success is measured by meeting CAC and revenue targets in a fast-paced startup environment.
TAL's take
Solid early-stage startup environment with clear performance marketing ownership, though lacks specific YOE requirements.
The JD clearly defines the marketing channels, specific analytical tools, and core performance responsibilities.
Must haves
- Manage performance marketing channels including Google Ads and Meta Ads
- Plan and optimize campaigns to achieve CAC and ROAS targets
- Develop data-driven customer acquisition strategies
- Conduct A/B testing across ads and landing pages
- Analyze user behavior and funnel performance using analytics tools
Tools and skills
About the company
Early-stage startup backed by Blume Ventures, falls into the mid-tier category as an emerging company.
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