Online Growth & Performance Marketing Expert
Bilibili Group is seeking a performance marketing expert to lead user acquisition in international markets. The role involves 0-1 growth architecture, hands-on campaign management across Meta and Google, and rigorous ROI optimization. You will own the full-funnel attribution and data tracking using tools like AppsFlyer or Adjust. The position requires strong analytical skills and collaboration with global teams in both English and Mandarin.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 1
What you will work on
Bilibili Group is seeking a performance marketing expert to lead user acquisition in international markets. The role involves 0-1 growth architecture, hands-on campaign management across Meta and Google, and rigorous ROI optimization. You will own the full-funnel attribution and data tracking using tools like AppsFlyer or Adjust. The position requires strong analytical skills and collaboration with global teams in both English and Mandarin.
TAL's take
Strong Tier-1 brand, well-defined growth marketing scope, and clear 0-1 performance expectations.
Crisp JD with well-defined growth architecture, campaign execution, and analytical requirements.
Must haves
- 3-5+ years hands-on experience in performance marketing
- Technical mastery of Meta and Google ad ecosystems
- Experience in 0-1 growth phase scaling user bases
- Understanding of mobile attribution platforms and SDK integrations
- Proficiency in Excel and SQL
- Command of English and Mandarin
Tools and skills
About the company
Bilibili is a major international digital content and media platform with significant scale.